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Google Analytics Introductory Audit

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Quick Overview

Google Analytics Opportunity Audit



Why invest in a Google Analytics Audit?

By analyzing your Google Analytics, we can better tailor our efforts to your company and website. Most customers ask if they “have to” do an Analytics Audit.
An analogy might help. You would never take your car to a tire shop who always replaced your car’s tires every time you brought it in without looking at the tread. In a similar manner, doing a Google audit for your website allows us to check your websites diagnostics before doing any investments in materials, marketing or modifications. Additionally, it allows us to better understand effective ways to move the needle for you.
Your investment in a google analytics audit allows us to provide you with critical information about your website that will help you and us to make better decisions about what opportunities might return the best results for you.

Why can't you just engage in paid, SEO or other channels first?

We feel that engaging out of the gates with any kind of marketing, without reviewing carefully a company’s analytics is irresponsible and can lead to disillusionment and disappointment. Without understanding how your website works, it’s impossible to tailor a program suited to your specific customers and your exact website.
Additionally, google analytics holds many gems of information that can help us to discover better ways to launch marketing campaigns for your company.
Finally, it’s important to make sure that your analytics are working properly. Because without properly installed and configured analytics, measuring the performance of marketing campaigns can be impossible or worse, even misleading.

How long does it take?

Most audits can be completed within 7-10 days. Your Analytics audit will contain detailed information pertinent to your website and actionable suggestions on how to improve your websites performance.
If you need your analysis expedited – please inquire.

What do I get?

We carefully review your Google Analytics, Webmaster Tools and Adwords accounts with an eye towards your key marketing channels such as SEO, PPC, email marketing and more. With this audit you will get a report that reveals information about your website in ways that you might not be aware of.
Your Analytics Audit will consist of the following Sections:

Functional Analytics Audit

  • Google Analytics Implementation Review 
  • On Site Search 
  • Technical Issues Audit 
  • Mobile, Tablet & Desktop Audit

Source Analytics Audit

  • Traffic, Session & Bounce Rate Performance Trends. 
  • Product & Category Analysis (where appropriate) 
  • High & Low performing marketing channels such as Organic, Social, Paid, Email, Referral etc. 
  • Keyword Analysis (Best performers, Best Converters).

Performance Analytics Audit

  • Key Marketing Channels & Revenue Trends. 
  • On Site Search Performance. 
  • Cannibalization Audit (Do certain channels cannibalize other channels). 
  • Web page performance audit.

Strategic Analysis

  • 2 – 4 strategies to improve website performance based upon your analytics data . Where applicable detailed instructions on how to improve and/or correct your analytics installation.

Can you implement for us?

If you need our support, please let us know and we can develop a program for almost any budget.


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